2025 Back to Blue Kit Launch
BRIEF
To launch Orange County SC’s 2025 primary kit with a campaign that reconnected the club with its original identity while signaling a bold new chapter.
CLIENT
Orange County SC
EXECUTION
Leaning into the emotional connection between club and community, Back to Blue was a return to our roots. We crafted a tone that balanced pride with humility, nostalgia with forward motion. From the kit photography to the campaign rollout, we prioritized storytelling, purpose, and polish. All of it was done within a lean budget and tight window.
The message was clear: this wasn’t just a new jersey. This was a statement of intent.
RESULT
Back to Blue was the highest selling OCSC kit of 2025.
And most importantly, fans felt seen.
SERVICES
Creative Direction
