About Me

I’m a Creative Director and brand builder who makes brands people actually want to be part of.
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Twelve years across brand campaigns, identity and design direction, working at the intersection of fashion, sport and culture. I built and scaled an internal creative agency from the ground up at The Accent Group, eighteen full time staff plus freelancers, and have led work for Vans, Dr. Martens, Timberland, Puma Fenty and Pleasing.
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I write District 5ive, a publication about the difference between brands that build cult followings and brands that are forgettable.
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As a two-time National Australian Basketball Champion, I understand what moves people on and off the court. That instinct shapes everything I make.
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I’ve lived and worked across Melbourne, Berlin, Los Angeles and now London.