2025 Saddleback Mountains Kit
BRIEF
To launch Orange County SC’s Saddleback Mountains kit, a community-inspired jersey that had already received negative feedback before hitting the shelves.
CLIENT
Orange County SC
EXECUTION
With no influence over the kit design, a tight turnaround, and a minimal budget, the challenge was clear: shift the conversation. Within 48 hours, we produced a cinematic drone-led shoot in the foothills of Saddleback and brought in a local freestyle world champion to inject movement, swagger, and a sense of place.
The focus wasn’t the jersey.
It was the feeling. Pride in where we’re from. The energy of the street. The elevation of football as performance.
SERVICES
Creative Direction
