2026 OCSC After Dark Kit Campaign
SERVICES
Creative Direction
EXECUTION
The After Dark Kit started with a simple idea.
A jersey that felt just as right in a pub as it did on the pitch.
We stripped it back. Even removing the traditional crest in favour of OCSC, pushing it closer to a clothing brand than a team kit. Something you’d choose to wear, not just something you’d wear to a game.
The campaign followed the same thinking.
It needed to feel different. Not just for us, but for the league.
Shot on 16mm, the film moved between two worlds.
Short sleeve, in motion, on the ball.
Long sleeve, static, considered, almost styled.
Football and fashion, in the same breath.
It wasn’t over-explained. It didn’t need to be.
RESULT
Best performing kit launch day in club history.
CLIENT
Orange County SC
