2026 OCSC Brand Campaign
SERVICES
Creative Direction & Brand Marketing
CONCEPT
The line that connects was about reframing what the club actually is.
Not just a team but something that runs through the community. Players, fans, streets, culture, all part of the same thing.
We used the line as both idea and device.
A visual thread moving through different environments, connecting people and moments that wouldn’t usually sit side by side.
Football, but not limited to the pitch.
The focus wasn’t on explaining it.
Just showing it, clearly and simply.
CLIENT
Orange County SC
