Orange County SC Community Kit Reveal
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BRIEF
To launch the newest OCSC Kit and find a story to tell, making it more interesting.
CLIENT
Orange County SC
EXECUTION
Lean into the Community that makes a professional soccer team, a club. With the kit design itself not having any bespoke design connections to Orange County, I wanted to make our fans part of the campaign.
RESULT
The first fan centric kit release, shot around all parts of Orange County.
Using real fans, real voices and real locations, an authentic representation of the team that unites Orange County.
This kit launch resulted in OCSC's highest engagement across Instagram, Twitter, Facebook and first week kit sales - up 33% on last year.
SERVICES
Creative Direction
